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Best Buy Aims To Future-Proof Your Technology
Friday, February 04, 2011 - by Jennifer Johnson
Best Buy plans to launch a buyback program aimed at helping you "future-proof" your technology. The retailer plans to launch the program during the Super Bowl this Sunday. Through the Buy Back Program, you can purchase the technology you want today, knowing that within two years (four for TVs), Best Buy will buy it back for a set price.
The program will accept TVs, mobile phones, laptops, netbooks, and tablets. When you sell your old technology back to Best Buy, you'll get a gift card that you can use in store for a future purchase.
In an email to Best Buy Reward Zone members, Brian J. Dunn, CEO, explained the service:
Because you're a valued Best Buy customer, I want to personally tell you about a program we're launching during the "big game" this Sunday, Feb. 6. It's called the Buy Back Program and we're announcing it in a commercial during the third quarter, with stars like Justin Bieber and Ozzy and Sharon Osbourne.
Buy Back is essentially "future-proofing" your technology. You purchase the technology you want today, and we'll buy it back at a set price when you're ready to upgrade to something new. You'll know upfront what your gear will be worth, and you can conveniently redeem your Buy Back at our stores and immediately receive a Best Buy Gift Card.
You already enjoy Reward Zone benefits, and I hope you consider the advantages that Buy Back can provide. We're excited to introduce it in a big way on "big game" day. Be sure to tune in and learn more.
Thank you—we sincerely appreciate your business,
Brian J. Dunn
CEO, Best Buy Co., Inc.
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